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Veeno Wine Cafés Are an Italian brand from Milan who had eight corporate-owned and operated ‘wine Cafés’ in the UK.

After extensive consultations, Veeno asked Brand Mark Franchising to steer them towards the creation of a unique franchise model in the UK, The remit also includes a longer-term plan for international development.

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Veeno Wine Cafés

Veeno, The Italian Wine Cafè exports the Italian culture of “Aperitivo”: drinking high-quality wine while tasting good food with friends and family in the warm and welcoming atmosphere of the store. The Veeno franchise ambition is to create the first Italian Wine Café network across the UK, becoming a market leader along with its partners.

  • Project Outline
    To create a UK based franchise to include a convincing a compelling ROI within a new franchise financial mode. To work with their in-house team, to create a complimentary collateral portfolio including a stunning, contemporary marketing package, full legal bundle, territory mapping, etc. This became the catalyst to fulfil Veeno’s plans for the UK and international development. Finally, to deliver on agreed franchise growth targets by taking the helm of the recruitment processes and execution of sales.
  • Project Outcome
    The set-up phase of creation and production of the entire collateral package was produced on time and on budget. Recruitment has been phenomenal with over 70 territory deposits taken in 2017 alone, via development and single-site agreements. First franchise sites number 10 as at end 2017, with substantial growth of over 20 sites planned for 2018; far ahead of expectations; A warm, mutually respectful relationship is now maturing between Veeno and Brand Mark Franchising. National development is extremely strong and we, together, plan for strong International development in 2019.

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Testimonials

What some of our clients think

Heavenly Desserts

As an established and successful business, we were in need of steer on how to successfully set up our franchise model, to be in line with the BFA code of ethics. After meeting with several different companies with consultants we at Heavenly Desserts decided to appoint the services of Paul Davies at Brand Mark Franchising as our Franchise Director. Paul comes with a great deal of franchising knowledge and experience, having worked alongside some very reputable international companies. Heavenly Desserts have benefited greatly from Paul’s experience and guidance in setting up our franchise model as he provides a holistic approach and is understanding towards the needs of our business and certainly provides a very professional service. I would recommend Paul at Brand Mark Franchising to anybody who is considering franchising their business.

Yousif Aslam
Managing Director

ProCamps International

We are based in NYC and Miami and were seeking a UK based franchise consultant to enable us to do this to the highest standard. BMF was recommended to us by our NYC team who are very happy with their M.O.

Endura Roses

Brand Mark Franchising has been instrumental in our decision to franchise Endura Roses in the UK and across the globe. A highly professional and accomplished company from set-up phase through to recruitment of quality UK and overseas franchisees, they have taken us carefully, but rapidly, towards meeting all of our goals

Awais Babar
Managing Director

Veeno Wine Cafés

Brand Mark Franchising has substantially helped our transition into the UK from Italy. Paul has always been available to help smooth out our entry into the franchise sector, is very well informed of the correct process and works to extremely high standards. Success on franchise recruitment far, far away exceeds our plans and we are delighted.

Piero Di Michele
Veeno Wine Cafés

Ben & Jerry’s Ice Cream

During our project, Paul Davies provided key insight and drive into franchise recruitment. He was always careful to work ethically, with careful stewardship in mind and a genuine consideration of the long-term relationship between franchisee and franchisor. Paul’s mature and professional manner helped us to achieve our expansion targets and gained great respect from the team for his efforts.

Mark Stewart Maunder
Franchise Development Director

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