Case Studies

Heavenly Desserts

Heavenly Desserts

Heavenly Desserts (HD) have been a long-term client of Brand Mark Franchising (BMF), working exclusively with Paul Davies.

The relationship began in late 2015 when HD had 3 corporate stores and decided they wanted to franchise. HD interviewed six consultants and chose BMF because of our flexibility, varied F & B clients to date, all-around franchise expertise, and passion for ‘doing it right’.

  • Project Outline
    To create a Heavenly Desserts Cafe franchise. To initially create a full package of the highest quality franchise ‘collateral’, namely legal, marketing, manuals, territory mapping and the creation of a compelling financial model. To then create a franchisee recruitment process which would help HD meet their plans to introduce quality franchisees into the system.
  • Project Outcomes
    Full and stunning collateral package produced on time and in-budget, currently in use and preventing a ‘compelling offer’; BMF, have steered the way to creating a compelling offer which is now ‘out there’ attracting huge national and international interest and conversion; A mutually agreed and development plan has been agreed and five franchises became operational in 2017; our prospect pipeline is very strong for 2018 when we expect to double the previous years conversions. Plans are in place for international development in 2019, after UK consolidation. Much interest has been expressed as far away as South Africa and the Far east, as well as the Middle East and Europe. A number of exciting new innovations have been agreed for 2017 and 2018, including, for the first time, a breakfast menu which was launched in early 2017, a selection of top quality in-store and online products in 2018 like Heavenly Desserts chocolates, merchandise and menu improvements.

Project Info


Client: Heavenly Desserts

Date: Ongoing

Desc: Franchise

  • Ben & Jerry’s Ice Cream

    During our project, Paul Davies provided key insight and drive into franchise recruitment. He was always careful to work ethically, with careful stewardship in mind and a genuine consideration of the long-term relationship between franchisee and franchisor. Paul’s mature and professional manner helped us to achieve our expansion targets and gained great respect from the team for his efforts.

    - Mark Stewart Maunder
    Franchise Development Director, Ben & Jerry’s
  • Onit Ltd

    Brand Mark Franchising have been extremely helpful in developing our business model in the UK. Paul Davies has a huge amount of experience in the franchise sector that we can and do rely on. Work is always delivered on-time and to budget each and every time. BMF always display a relaxed, caring and professional approach at all times, giving us the reassurance and direction that we need, especially at this early stage in our development.

    - Mark Prior
    Managing Director, Onit Ltd

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