Centenary Lounge | Brand Mark Franchising

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Centenary Lounge

Centenary Lounge is an award-winning, unique collection of café-tearooms and vendors located across the heart of Birmingham and Worcester. Centenary Lounge was founded in 2009 with the opening of the Express Lounge in Birmingham Moor St Station. This was followed by the opening of the kiosk in 2012 and then the gorgeous First Class Lounge in 2019.

Centenary Lounge attracts thousands of customers from all over the country. Its friendly staff have been passionate about providing outstanding quality food and traditional customer service in beautiful, nostalgic Art Deco-inspired settings that recapture all the glamour and style of the 1930s railways; the golden age of travel. Our desire to share this enthusiasm with our guests has been a catalyst in establishing our reputation as an exciting and vibrant refreshment destination.

The charming and relaxing venues provide the perfect setting to enjoy a break or a meal, from breakfast through to lunch, to afternoon tea and pre-dinner cocktails.

Project Outline
The Centenary Lounge brand is elegant and sophisticated but accessible, welcoming and warm. We like to say it is an affordable luxury filling in a unique proposition in the market. Our concept can be adapted to suit any regional former railway provenance keeping with the 1930s Art Deco style across the country and beyond.
Project Outcomes
Please note that, apart from sitting these cafés at railway termini, we also have a ‘High-St’ model which has been open in Worcester for over a year, and we also intend to roll that out across the UK within our franchise development. With regards to placement, Centenary Lounge use innovative and contemporary thinking to create in-depth analysis of locations. We are able to advise on the above and provide bespoke solutions, offering our franchisees options such as a hybrid version or any other relevant arrangement to fit their circumstances.

Project Info

Client: Centenary Lounge

Date: Ongoing

Desc: Franchisee recruitment

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ProCamps International

We are based in NYC and Miami and were seeking a UK based franchise consultant to enable us to do this to the highest standard. BMF was recommended to us by our NYC team who are very happy with their M.O.

Ohh La La

Whilst I have been very successful in the United States, Paul Davies at BMF explained to me that the UK market, and those of other countries, have their own culture and practices that do not apply to the US. Therefore, BMF advises and collaborates with me to achieve a perfect outcome.
I have every confidence in the company, and my NYC Broker advised me of their capability when he introduced me to Paul and BMF.

Elizabeth Porikos-Gorgees

Founder

Endura Roses

Brand Mark Franchising has been instrumental in our decision to franchise Endura Roses in the UK and across the globe. A highly professional and accomplished company from set-up phase through to recruitment of quality UK and overseas franchisees, they have taken us carefully, but rapidly, towards meeting all of our goals

Awais Babar

Managing Director

Heavenly Desserts

As an established and successful business, we were in need of steer on how to successfully set up our franchise model, to be in line with the BFA code of ethics. After meeting with several different companies with consultants we at Heavenly Desserts decided to appoint the services of Paul Davies at Brand Mark Franchising as our Franchise Director. Paul comes with a great deal of franchising knowledge and experience, having worked alongside some very reputable international companies. Heavenly Desserts have benefited greatly from Paul’s experience and guidance in setting up our franchise model as he provides a holistic approach and is understanding towards the needs of our business and certainly provides a very professional service. I would recommend Paul at Brand Mark Franchising to anybody who is considering franchising their business’.

Yousif Aslam

Managing Director

Veeno Wine Cafés

Brand Mark Franchising has substantially helped our transition into the UK from Italy. Paul has always been available to help smooth out our entry into the franchise sector, is very well informed of the correct process and works to extremely high standards. Success on franchise recruitment far, far away exceeds our plans and we are delighted.

Piero Di Michele

Veeno Wine Cafés

Ben & Jerry’s Ice Cream

During our project, Paul Davies provided key insight and drive into franchise recruitment. He was always careful to work ethically, with careful stewardship in mind and a genuine consideration of the long-term relationship between franchisee and franchisor. Paul’s mature and professional manner helped us to achieve our expansion targets and gained great respect from the team for his efforts.

Mark Stewart Maunder

Franchise Development Director

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