Centenary Lounge is an award-winning, unique collection of café-tearooms and vendors located across the heart of Birmingham and Worcester. Centenary Lounge was founded in 2009 with the opening of the Express Lounge in Birmingham Moor St Station. This was followed by the opening of the kiosk in 2012 and then the gorgeous First Class Lounge in 2019.
Centenary Lounge attracts thousands of customers from all over the country. Its friendly staff have been passionate about providing outstanding quality food and traditional customer service in beautiful, nostalgic Art Deco-inspired settings that recapture all the glamour and style of the 1930s railways; the golden age of travel. Our desire to share this enthusiasm with our guests has been a catalyst in establishing our reputation as an exciting and vibrant refreshment destination.
The charming and relaxing venues provide the perfect setting to enjoy a break or a meal, from breakfast through to lunch, to afternoon tea and pre-dinner cocktails.
- Project Outline
The Centenary Lounge brand is elegant and sophisticated but accessible, welcoming and warm. We like to say it is an affordable luxury filling in a unique proposition in the market. Our concept can be adapted to suit any regional former railway provenance keeping with the 1930s Art Deco style across the country and beyond.
- Project Outcomes
Please note that, apart from sitting these cafés at railway termini, we also have a ‘High-St’ model which has been open in Worcester for over a year, and we also intend to roll that out across the UK within our franchise development. With regards to placement, Centenary Lounge use innovative and contemporary thinking to create in-depth analysis of locations. We are able to advise on the above and provide bespoke solutions, offering our franchisees options such as a hybrid version or any other relevant arrangement to fit their circumstances.
Client: Centenary Lounge
Desc: Franchisee recruitment