The All-Star PROCAMPS are a 2-3 day immersion into the lives of Sport greats, both on and off the court/ field. Participants will experience first-hand, personal tutorial clinics from the players each day of camp and will be privileged to the unique technique and approach that allowed these stars of the game to reach the pinnacle of the sport. Participants will see significant improvement in their game throughout the camp and have the opportunity to explore their new techniques in friendly competitions throughout the week including One on One matches, tournament, and final Championship with the players at the camp’s conclusion. The 5-Star luxury off court/field experience adds a component to the All-Star PROCAMPS not found anywhere else in the world. Traveling to exotic locations and secluded resorts, the All-Star PROCAMPS not only takes the Participants under the wing of the greatest players alive, but does so in pristine settings that can only be found through such an experience. Names like John McEnroe, Pete Sampras, Andre Agassi and Steffi Graf, along Le Bron James, Justin Rose and many others are some of the names involved in this group.
BMF have designed a UK franchise for ProCamps, with an intent to grow the brand across the UK and Europe via a Master Franchise model.
- Project Outline
This is an exceptional project given the status of some of the ‘Talent’, a US word to describe the big-name stars of the show as listed above. Therefore, this required alternative thinking and a bespoke approach. Brand Mark Franchising leveraged the company’s exceptional network of experts across Europe to form a team capable of delivering the marketing collateral, the PR, Financial model, organising a legal entity and structure to be capable of developing across Europe, then The Globe. We also needed to liaise with UK based government and commercial partners to ensure each location was sponsored, meaning that the talent got paid ahead of the event.
- Project Status
Post-Covid, and as far as 2021 looks, BMF are in the process of fulfilling all of the above, with an aim to execute a live event, Covid allowing, in Autumn 2021.
Client: ProCamps International
Desc: Franchisee recruitment