Case Studies

Veeno Wine Cafés

Veeno Wine Cafés Are an Italian brand from Milan who had eight corporate-owned and operated ‘wine Cafés’ in the UK.

After extensive consultations, Veeno asked Brand Mark Franchising to steer them towards the creation of a unique franchise model in the UK, The remit also includes a longer-term plan for international development.

Veeno – The Italian Wine Cafè exports the Italian culture of “Aperitivo”: drinking high-quality wine while tasting good food with friends and family in the warm and welcoming atmosphere of the store. The Veeno franchise ambition is to create the first Italian Wine Café network across the UK, becoming a market leader along with its partners.

• Project Outline
  To create a UK based franchise to include a convincing a compelling ROI within a new franchise financial mode. To work with their in-house team, to create a complimentary collateral portfolio including a stunning, contemporary marketing package, full legal bundle, territory mapping etc.;. This became the catalyst to fulfil Veeno’s plans for the UK and international development. Finally, to deliver on agreed franchise growth targets by taking the helm of the recruitment processes and execution of sales.
• Project Outcome
  The set-up phase of creation and production of the entire collateral package was produced on time and on budget; Recruitment has been phenomenal with over 70 territory deposits taken in 2017 alone, via development and single-site agreements. First franchise sites number 10 as at end 2017, with substantial growth of over 20 sites planned for 2018; far ahead of expectations; A warm, mutually respectful relationship is now maturing between Veeno and Brand Mark Franchising. National development is extremely strong and we, together, plan for strong International development in 2019.