Case Studies

Veeno Wine Cafés

Veeno Wine Cafés

Veeno Wine Cafés Are an Italian brand from Milan who had eight corporate-owned and operated ‘wine Cafés’ in the UK.

After extensive consultations, Veeno asked Brand Mark Franchising to steer them towards the creation of a unique franchise model in the UK, The remit also includes a longer-term plan for international development.

Veeno – The Italian Wine Cafè exports the Italian culture of “Aperitivo”: drinking high-quality wine while tasting good food with friends and family in the warm and welcoming atmosphere of the store. The Veeno franchise ambition is to create the first Italian Wine Café network across the UK, becoming a market leader along with its partners.

  • Project Outline
    To create a UK based franchise to include a convincing a compelling ROI within a new franchise financial mode. To work with their in-house team, to create a complimentary collateral portfolio including a stunning, contemporary marketing package, full legal bundle, territory mapping etc.;. This became the catalyst to fulfil Veeno’s plans for the UK and international development. Finally, to deliver on agreed franchise growth targets by taking the helm of the recruitment processes and execution of sales.
  • Project Outcome
    The set-up phase of creation and production of the entire collateral package was produced on time and on budget; Recruitment has been phenomenal with over 70 territory deposits taken in 2017 alone, via development and single-site agreements. First franchise sites number 10 as at end 2017, with substantial growth of over 20 sites planned for 2018; far ahead of expectations; A warm, mutually respectful relationship is now maturing between Veeno and Brand Mark Franchising. National development is extremely strong and we, together, plan for strong International development in 2019.
What they say

Brand Mark Franchising has substantially helped our transition into the UK from Italy. Paul has always been available to help smooth out our entry into the franchise sector, is very well informed of the correct process and works to extremely high standards. Success on franchise recruitment far, far away exceeds our plans and we are delighted.
   – Piero Di Michele (Veeno Wine Cafés)

Project Info


Client: Veeno Wine Cafés

Date: Ongoing

Desc: Franchise

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    - Mark Stewart Maunder
    Franchise Development Director, Ben & Jerry’s
  • Onit Ltd

    Brand Mark Franchising have been extremely helpful in developing our business model in the UK. Paul Davies has a huge amount of experience in the franchise sector that we can and do rely on. Work is always delivered on-time and to budget each and every time. BMF always display a relaxed, caring and professional approach at all times, giving us the reassurance and direction that we need, especially at this early stage in our development.

    - Mark Prior
    Managing Director, Onit Ltd

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