Case Studies

Heavenly Desserts

Heavenly Desserts (HD) have been a long-term client of Brand Mark Franchising (BMF), working exclusively with Paul Davies.

The relationship began in late 2015 when HD had 3 corporate stores and decided they wanted to franchise. HD interviewed six consultants and chose BMF because of our flexibility, varied F & B clients to date, all-around franchise expertise, and passion for ‘doing it right’.

• Project Outline
  To create a Heavenly Desserts Cafe franchise. To initially create a full package of the highest quality franchise ‘collateral’, namely legal, marketing, manuals, territory mapping and the creation of a compelling financial model. To then create a franchisee recruitment process which would help HD meet their plans to introduce quality franchisees into the system.
• Project Outcomes
  Full and stunning collateral package produced on time and in-budget, currently in use and preventing a ‘compelling offer’; BMF, have steered the way to creating a compelling offer which is now ‘out there’ attracting huge national and international interest and conversion; A mutually agreed and development plan has been agreed and five franchises became operational in 2017; our prospect pipeline is very strong for 2018 when we expect to double the previous years conversions. Plans are in place for international development in 2019, after UK consolidation. Much interest has been expressed as far away as South Africa and the Far east, as well as the Middle East and Europe. A number of exciting new innovations have been agreed for 2017 and 2018, including, for the first time, a breakfast menu which was launched in early 2017, a selection of top quality in-store and online products in 2018 like Heavenly Desserts chocolates, merchandise and menu improvements.